Elinor K. Ho, ChFC®, ChSNC®, CPWA®

Elinor Ho is a Partner & Principal Advisor of Secure Planning Strategies. Elinor is a Chartered Financial Consultant, a Chartered Special Needs Consultant and a Certified Private Wealth Advisor. She holds a bachelor’s degree in finance. As a wealth management consultant, she has been providing comprehensive financial planning, wealth management business planning for professionals, small business owners, retirees, and families with special needs family members since 1994. In 2011, Elinor merged her practice with Secure Planning Strategies to expand wealth management services to her clients and their families.  

In 1997, Elinor founded E.K.H. Financial Education L.L.C. ~ an educational entity focused on educating employees of a Michigan-based automotive company regarding financial and retirement planning.  Her students benefited from her experience and knowledge learning how to utilize various strategies to aid in their financial independence. She also taught financial planning classes for the employees of a well-known automotive company from 1998 to 2010. 

Elinor is also passionate about empowering women to be financially independent, helping business owners’ transition in style, and assisting multi-generational families with strategies that preserve and pass on their legacy to their loved ones.

Elinor is the past President of the National Association of Women Business Owners (NAWBO), Greater Detroit Chapter, and served as Treasurer of Winning Futures, an organization providing mentorship and scholarships to high school students. She is currently a Board Member for the Association of Chinese Americans.

Elinor received a Diversity Business Leader award from Corp! in 2018. She is also the recipient of numerous community and leadership awards from the Jaycees and Junior Chamber International.

Elinor has two sons, Wesley and Allister.